Some companies in the SME segment have the view that a lot of technology is not spent on them. This is due to the appearance of high investments, or because there is not enough data available to use technology. The new possibilities offered by Big Data and CRM can be put to good use by these companies.
Big data The term 'Big Data' refers to the large amount of data that companies can process from, for example, websites, apps, social media, software and offline sources. Despite the word 'big', it is not directly about the enormous amount. The data can be a matter of insights into a certain company, data that is publicly available. The information that can be collected in the field of sales.
CRM In addition, CRM is a system that companies use to manage customers. A central place to store so that sales teams can perform better; for example, they can address the customer at the right time. Of course, a CRM system can be used in different ways, but when the users can get better information from them, they can work better.
Big data & CRM That is also the point where both come together. CRM extracts value gathered with Big Data. The secret is to get smart bits or information from the mountain or data that the internet produces every day. By processing this in a CRM system, the users gain insight into the who, what, why or a certain (potential) customer. This can start with the 'standard' information of the customer, but also statements and messages via social media , and information about possible budgets. The possibilities are endless, and such an amalgamation of two techniques is also very interesting.